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Per Fern­ström


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Per Fernström is a consultant within Capacent’s Strategy & Commercial Team. He has extensive experience in analytics and data driven marketing and communication. Per has worked with data driven marketing and CRM in several different industries, all within the retail & consumer industry. Projects range from analytics projects such as developing data based customer segmentations and predicting customer churn to more strategic projects such as developing desirable customer journeys and customer strategies.


  • Analytics
  • Predictive Analytics
  • CRM
  • Customer strategy