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Lotte has 15+ years of consulting experience and a background as an e-commerce/retail entrepreneur. She has managed projects developing and implementing strategic pricing and value propositions in a wide range of industries, e.g. digital services and software, manufacturing, wholesale and retail, rental and professional services. Lotte is head of the Capacent retail team.


  • Strategic pricing and price optimization
  • Offering and value proposition
  • Customer insight
  • Customer retention
  • Retail industry