Björn joined Capacent in 2017. With over 17 years experience in B2B pricing and business development he offers a deep and wide expertise in pricing. Björn has managed pricing projects at multiple blue cap multinational companies and delivered profitable growth. Projects ranges from single cases to full corporate business model transformations. Before joining Capacent Björn lead the Global Pricing team at DeLaval and his academic background covers a M.Sc and a MBA.