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Ann Bergström

Director

+46 70 355 52 67
ann.bergstrom@capacent.se

Expertise

  • Market and Customer Insight
  • Market and Customer Segmentation
  • Value-Based Pricing and Offerings Development
  • Positioning and Brand Management
  • Customer Retention and Loyalty Management

Ann joined Capacent in 2009 through the merger with KW Partners, and has more than 20 years of consulting experience in commercial areas such as market strategy, business development, customer segmentation, pricing, offerings development, brand strategy, customer retention and loyalty management. Projects and clients include travel, real estate, games and gambling, logistics, telecom and others. Ann is working in Capacent’s Strategy & Commercial practice and has an education from Stockholm School of Economics.