Surveys are used to collect quantitative information on a particular selection of people. Surveys are common in marketing research, political opinion polls and social sciences.
The basis for applicable knowledge is superior data. With this in mind, at Capacent we apply approaches and methodologies stemming from social sciences extensively and systematically in all our tests and analyses.
Capacent is one of a leading analysis institutes, and we create value for our clients, whether they are the media, political parties, psephologists or other stakeholders who need input for a debate or need to test public opinion. Our strength lies in extensive experience, historically precise measurement and short turnaround time.
We use the following approaches within surveys:
Capacent offers solutions based on a broad palette of qualitative methods tailored to each study. Focusing on our client’s needs thus secures the optimal qualitative research set-up. We pride ourselves on being at the cutting edge of the industry, applying the latest methods and approaches and some of the best qualitative employees in the business are among our staff. As many of our employees are masters of not only qualitative methods but also quantitative methods, this provides unique opportunities to combine approaches and generate unique knowledge.
Advantages of using qualitative methods
By using qualitative methods, we are able to uncover why and how a certain target group relates to a certain problem, i.e. why a target group says or acts as it does. Qualitative methods should be chosen, when the client wishes to obtain in-depth knowledge of a problem or target group.
Within qualitative methods, we operate in:
The basis for applicable knowledge is superior data. With this in mind, at Capacent we apply approaches and methodologies stemming from social sciences extensively and systematically in all our tests and analyses.
Capacent is one of a leading analysis institutes, and we create value for our clients, whether they are the media, political parties, psephologists or other stakeholders who need input for a debate or need to test public opinion. Our strength lies in extensive experience, historically precise measurement and short turnaround time.
We use the following approaches within surveys:
- E-panels
- Buses
- Quantitative research
- Index analyses
- Statistic methods
Capacent offers solutions based on a broad palette of qualitative methods tailored to each study. Focusing on our client’s needs thus secures the optimal qualitative research set-up. We pride ourselves on being at the cutting edge of the industry, applying the latest methods and approaches and some of the best qualitative employees in the business are among our staff. As many of our employees are masters of not only qualitative methods but also quantitative methods, this provides unique opportunities to combine approaches and generate unique knowledge.
Advantages of using qualitative methods
By using qualitative methods, we are able to uncover why and how a certain target group relates to a certain problem, i.e. why a target group says or acts as it does. Qualitative methods should be chosen, when the client wishes to obtain in-depth knowledge of a problem or target group.
- Interaction and dynamics: The dialogue between interviewer and interviewees provides the opportunity to gain in-depth understanding of the issues the interviewee is responding to.
- Openness and flexibility: Where the dialogue between the parties in the interview is guided, qualitative analyses are explorative and relatively structured. This presents a unique opportunity to explore the interviewee’s universe.
- Nuances: Richness of detail and excellent insight is secured by posing open, in-depth questions.
- A platform for generating ideas: Qualitative analyses are characterised by curiosity. This often results in new endeavours and greater insight into hitherto unexplored areas.
Within qualitative methods, we operate in:
- Focus groups
- Personal in-depth interviews
- Observation
- Explorative workshops